We had four main criteria for our daycare. The first was to design a daily schedule that not only allowed dogs to exercise and play, but to get the rest they needed. Secondly, we wanted to ensure our dogs had their own private space for sleeping and eating. Thirdly, we were concerned that some cage-free overnight facilities were prone to overcrowding, so we wanted more space with fewer dogs. Lastly, we wanted to offer sports and activities to keep dogs (and us!) mentally and physically fit.
In the end, we accomplished all of those things and more. Pet owners come into Fitdog all of the time and say, “You must think I’m crazy because I love my dog so much.” We respond: “Not hardly. We love our dog so much, we built a daycare for him.”
Brecken, at 7 months old, was our inspiration for the Fitdog logo and brand.
We opened the Club in November 2010 with a set of beliefs and core values that continue to be the foundation for our entire company.
Our Core Values
We are open and honest.
We put the needs of the dogs first.
We advocate for your dog.
We stay ahead of the trends.
We have fun.
We introduced hikes and beach days in 2012 after noticing that some of our Club dogs needed more mental stimulation than could be offered in a daycare setting. After going on a few hikes, these same dogs were transformed, not just in daycare, but at home too.
In 2015, we decided to expand our sports and offer classes throughout Los Angeles so that all dogs could benefit from having a diverse mix of activities during the week.
We created our training programs for success. They are designed to focus on the whole dog, not a problem in isolation.
For example, our obedience program doesn’t just focus on teaching commands like sit or stay; it teaches and reinforces a system of boundaries and rules so dogs have clear, consistent expectations so they can thrive. The end result is a confident, well adjusted dog.